Are you looking to improve your marketing game to improve your business? Whether you are a newbie or a seasoned veteran, here are 5 of the best tips to market your work even better!
1. “Be so good they can’t ignore you”
This quote from comedian Steve Martin is true to all freelance careers. If you stay prolific and work on your craft, your efforts will pay off and potential clients won’t be able to ignore you and your work.
2. Provide value where your audience is, not where your peers are.
It’s very easy to fall into a comfort zone of being around your peers. People who also do your craft. It’s breaking out of this comfort zone and joining the communities where your audience is that will differentiate you and pull them in.
Join these communities and provide value to them, give them tips and make a name for yourself in that community, this way you will be attracting potential clients!
3. Explain the benefits, not the product.
This is a trap I’ve saw many people fall into. When you are pitching your service to a potential client, don’t just pitch your service and tell them about it. Explain what the benefits would be if they chose your service.
For example instead of saying “hey, you need a website!” You could say “I see that you are not online, all of your potential customers are and are searching for something like what you offer daily and are finding your competitors instead!”
4. Refine your services, don’t increase the amount of them.
Being a jack of all trades is great for a short while, being able to say “yep, I can do that” to everything to keep yourself busy. But instead of offering all sorts of services, cut it down and refine yourself to 4 or 5 different services that you have mastered. This way you can charge more for a higher quality of service. This brings us on to our final point…
5. Increase your price, not your workload.
Provide quality of work, not quantity of work. If you are taking on a stressful level of work in order to pay the bills, this is a sure sign that you are not charging enough for your services.
One rule to live by in the business world is if nobody is saying no to your prices, you aren’t charging enough. You need to find the fine line of where you are charging the right amount for your work to earn a steady income, but are not taking on too much workload to the point that you have no time for anything else. Doing so will cause burnout very quickly!